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The best way to find out if a company is reputable is to ask other users who they have used before. If there aren't many reviews then you should probably avoid them. The main thing to watch out for when looking at reviews is how long ago the review was written. Reviews older than 6 months tend not to be worth reading, as most reviewers forget what they originally liked about the service provider.
It's important to remember that reviews don't always tell the whole story. Some providers will pay customers to write positive reviews, others will try to get negative ones removed from websites like Google. This means that even though a review might seem genuine, it doesn't necessarily mean that the reviewer has actually used the service.
Another thing to consider is the rating system used. It's easy to see why some providers rate themselves highly when they have a 5 star rating system, but it's harder to know exactly what those ratings mean. There are two types of ratings systems, numeric and text based. Numeric systems give an overall score between 1-5 stars, while text based systems allow you to read through each category and assign a value yourself.
A good rule of thumb is to stick to companies with 3+ star ratings. They're still going to be fairly decent, but you'll be able to spot the bad apples easily. Another tip is to check out the customer testimonials. These are often hidden away somewhere on the website, but they can sometimes be found via a link on the home page.
